uCampaign Founder Featured in TheBridge!

Thanks, TheBridge for featuring uCampaign CEO & Founder, Thomas Peters in a recent profile piece!

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What’s our favorite question?

Q. Favorite app? Of the 30+ apps we have made in the past 18 months, I have to say my favorite was the official app of the UK Vote Leave campaign which assisted in the success of the Brexit referendum. We onboarded 35,000 activists in the final 3 weeks of the campaign and they sent hundreds of thousands of GOTV peer-to-peer texts and emails. Watching the dejection of the supporters on the app turn to jubilation (and a bit of intoxication) over the course of the long night of returns was an unforgettable experience.

TheBridge is a network of tech & political professionals connecting the Bay Area & DC and shaping the future course for how politics and tech collaborate. 

 

 

Posted in News, Updates

Voter Files Are a Thing of the Past

UC blog 10.3.17

In a recent interview with Wired, The DNC’s new CTO, Raffi Krikorian, said something we’ve known for years:

“The voter file is an early 2000s thing. We live in a very new world where most people’s time is spent online or on social media or in apps. So that’s where we need to spend our time connecting with people. If you only think about voters as name, landline, and a physical address, you’re not going to connect with that many people that way.”

It’s nice to see Raffi catching up with what uCampaign has been doing since 2014!

Posted in Features, News

Your App is iOS 11 Ready to Go!

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Our apps are iOS 11 ready, which means YOU are ready to promote your app right!

We already support improved store listing features like Short Description and Promotional Text. In your next app update, you can add promotional text under Setup > App Store Details.

Just one of the many ways uCampaign is working on your behalf to make your app a success.

Have you updated to iOS 11 yet?

Posted in App Updates, New Features, News, Updates

The Rise of Political Apps

Market research shows that there is a booming demand for political apps. According to Marketing Land, the time users spend on political apps has increased by a whopping 400% in the last year!

In addition, the past year has shown an increase in the number of app users opting in for push notifications.

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Are you looking to build a political app for your organization, cause or candidate? Download our apps and Drop us a line to find out what uCampaign can do for you!

 

Posted in Features, News

Never Forget

UC Blog 9.11

Every American knows the world changed on September 11th, 2001. 16 years ago, unspeakable acts of terror reached our shores from nations half the world away. They attempted to break the spirit of the American people, but the world learned an important lesson that day and not the one Osama Bin Laden thought he would deliver. The world learned that America is resilient and that adversity, no matter how terrible, calls out the best in us.

All of us at uCampaign would like to pause and honor the victims of this unfathomable tragedy. We will never forget.

 

Posted in News

Roadmap to a Successful App

UC blog 8.24.17

Want to improve engagement on your app and increase downloads?

How about using a smart banner. A smart banner lives on top of your mobile website and serves as a valuable tool for converting web traffic into app supporters. It’s not only a seamless way to drive supporters to your app, but a proven way to convert high-quality supporters who will engage with and keep your app on their mobile devices.

You’ve probably seen an example of a smart banner when you’ve visited one of your favorite websites on your mobile device:

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Recent research suggests that including a smart banner on your site can increase app downloads by nearly 33%! 

Want to learn more? Drop us an email or give us a call at (202) 466-0531 so we can show you how to set up a smart banner to promote your app.

Posted in Features, News

It’s A Matter of Trust

UC Blog 8.15.17

With all the “fake news” going around the media, it’s hard to figure out what is real and what isn’t.

In the past year, there’s been a shift in the dynamics of information, trust, and influence — a shift that campaigns and organizations need to adapt to if they want to be successful.

In the 2016 elections, we saw voters turn their backs on “traditional” government leaders (the “establishment”) in favor of outsider candidates who reject the D.C. political machine that favors political elites.

And it is this belief, that’s led the public to distrust the (“fake”) news. Official statements and filtered content have become distrusted, while leaked information has become more believable. As a result, the credibility of politicians and mainstream media outlets has hit an all-time low. 

When Facebook first originated, it was meant to be a platform for friends and family to share information, news, updates on their lives etc. And somewhere down the line, it became so much more than that; it became a place for publishers, companies, and brands to push their messages out. Today, Facebook puts a premium on what it was originally meant to be used as a tool to connect and share with friends and family members.

So if individuals are the most trusted source of information, then campaigns and organizations should be utilizing them to spread their message. Campaigns should focus on providing the right culture and the right communication platform that builds trust and allows supporters to share information more transparently.

And that’s just how our Newsfeed works! Our newsfeed gives individual supporters a tool to gather, communicate with, and mobilize their friends, family, and co-workers. They are able to receive information from the campaign, organization etc, and then transmit that information externally to their supporters.

How are you spreading your message?

 

Posted in Features, News, Uncategorized

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