On the latest episode of Social Media and Politics, our founder and CEO, Thomas Peters, chats with host and political scientist Michael Bossetta about how mobile apps can be powerful tools to drive engagement for political campaigns and advocacy groups.
During the interview, Thomas shares his insights into why smartphones are key channels for contemporary civic engagement and they discuss how uCampaign has developed apps for Ted Cruz, Donald Trump, and the Brexit Leave campaign.
Click the link below to hear to them talk about how the app integrates with Facebook, Twitter, and Google, what types of data are collected, and how gamification is used to encourage activism.
Apps that engage
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