In a recent interview with Wired, The DNC’s new CTO, Raffi Krikorian, said something we’ve known for years:
“The voter file is an early 2000s thing. We live in a very new world where most people’s time is spent online or on social media or in apps. So that’s where we need to spend our time connecting with people. If you only think about voters as name, landline, and a physical address, you’re not going to connect with that many people that way.”
It’s nice to see Raffi catching up with what uCampaign has been doing since 2014!